India's large and growing middle class is slowly awakening to the need for health and dietary supplements in addition to their daily meals. In this vacuum have stepped in Direct Selling Companies like Herbalife. In its 15 years of existence in India, Herbalife International India (P) Ltd has set up a pan India presence with over three lakh Independent Associates.
Health through Sports
A company known for its commitment towards healthy active lifestyle, Herbalife ensures its messages reach across to the consumers through sponsorship of a galaxy of sportspersons. Its sponsored athletes include World No.1 badminton star and Olympic bronze medalist Saina Nehwal, star cricketer Virat Kohli, five times world boxing champion and Olympic bronze medalist MC Mary Kom, Squash Champion Dipika Pallikal, Paralympics Silver medalist Girisha Hosanagara, Nagarajegowda and others.
Formed in 1980, today, the company's nutritional food products, energy and fitness and personal care products are available exclusively in more than 90 countries. Herbalife reported net sales of US$ 5 billion in 2014. It established its first operation in Australia in 1983 and in a short span expanded its operations to 15 countries across the region, with Cambodia being the latest addition to markets in Asia Pacific. In India, the company is among the leading Direct Selling Organizations in the sphere. Herbalife products in India are sold from over 50 locations and its registered office is in Bangalore.
The company pursues a rigorous compliance policy and its consumers are protected through Gold Standard. As an ethical Direct Selling operator, Herbalife has been setting newer benchmarks in the industry through various policies. The company ensures that the independent associates of the company are not short-changed through a compensation scheme that is based entirely on the sale of products by individual associates and not on recruitment of other associates.Active Care
Herbalife Family Foundation (HFF) is a non-profit corporation dedicated to improving childrenâ€™s lives. Its helping organizations provide healthy nutrition to vulnerable children. In March 2015, Herbalife announced a one-year partnership with Global Health Strategies Institute (GHSI) to improve the nutrition of over 10,000 children aged 5â€“12 years in the country. The company will work with GHSI on ground implementation of the project under the Mid-Day Meal Scheme (MDMS) or the School Health Programme (SHP).Mastering the Science of Nutrition
Nutrition is a science and Herbalife has made scientific research and enquiry the basis of its products. Backed by strong scientific leadership, the company in 2013 spent US$ 51 million on R&D, quality assurance, product safety and compliance. It also partners with world class ingredient suppliers in order to leverage their competencies. This helps the company improve its own products. It conducts clinical studies to investigate different aspects of nutrition at leading universities in the US, Korea and Germany. With an investment of more than US$ 130 million into a new 200,000 sqmt manufacturing facility in North Carolina, the company will further deepen its commitment to scientifically backed product portfolio.