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International Affiliation

WDSA History

Founded in 1978, the WFDSA is a non-governmental, voluntary organization globally representing the direct selling industry as a federation of national Direct Selling Associations. Direct selling involves the marketing of products and services directly to consumers in a face-to-face manner, away from permanent retail locations.

WFDSA's membership consists of more than 59 national direct selling associations and one regional Federation, with one delegate from each association, as well as a number of regional and global officers, serving as the Board of Directors.

The IDSA and WFDSA table annual plans to take steps so that an environment that supports direct selling emerges and the independent entrepreneurs can create fulfilling careers in direct selling just like in over 150 nations of the world.

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