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Tupperware is Most Admired Company Globally


It’s an eighth straight win for the company. More than 660 companies from across 29 countries had participated this year.

Tupperware Brands (TUB) has done it again! The brand has made its place in Fortune’s list of World’s Most Admired Companies for the eighth consecutive year. The company was lauded for its global competitiveness, with first rank in home equipment and furnishings category. Fortune uses nine key attributes of reputation to rank and select the most admired companies.

The ranking is reflective of the observations and opinions of industry executives and analysts on multiple criteria, from investment value to social responsibility. Over 660 companies from 29 countries around the world were surveyed by over4,000 participants in the process of creating the 2015 list. The company ranked seconding innovation and use of corporate assets in the industry. Other criteria contributing to the ranking includes social responsibility, people management, and quality of products / services, quality of management, financial soundness and long-term investment value. Rick Goings, Chairman and CEO of Tupperware Brands, was quoted in media as saying, “The strength of our mission and our people propels us as a company to continue our success. Global competitiveness is one of the priorities of the business, along with the other categories and we are honored to be ranked on the World’s Most Admired Companies list for the eighth year in a row.”

The leading global marketer of innovative, premium products across multiple brands sells through an independent sales force of 2.9 million salespersons. Product brands and categories include storage and serving solutions for the kitchen and home through the Tupperware brand and beauty and personal care products through the Avroy Shlain, BeautiControl, Fuller Cosmetics, NaturCare, Nutrimetics and Nuvo brands.

Morinda Inc gets Direct Selling License in China

Morinda Inc has received approval from Chinese government for its Direct Selling Business in the country. The company proposes to initially focus on marketing its juice blends and TruAge nutrition products in the city of Chongqing and will move to other cities after getting other permits. The Chinese government has issued 48 licenses since it lifted ban on Direct Selling in 2005. The approval also allows Morinda’s subsidiary in China, Tahitian Noni Beverages (China) Limited, to add Direct Selling to the scope of its business licence. Morinda Inc is an international network marketing company that was created in 1996 to bring the benefits of Noni plants worldwide. This medicinal plant from Tahiti proved to be a global phenomenon and, today, Morinda claims to have improved the health and happiness of millions of people across the globe.

Oriflame Cosmetics Launches New Production Facility in Russia

Oriflame Cosmetics inaugurated its new production site in the Noginsk city of Russia in February. Built on a 26 hectare land with an investment of €150 million, the new site has production facilities, warehousing and a distribution centre. The Swedish company proposes to produce shampoos, deodorants, liquid soaps, lipsticks and other cosmetic products at the new plant. The opening of this large production site is set to provide help to aggressive promotion of its skincare and wellness offerings. This environmental-friendly plant is LEED certified (silver level), and is the largest industrial facility with such a certification level in Russia. Oriflame sold its former production site in Krasnogorsk to X5 Retail group in October 2014 and the production of lipsticks was moved at Noginsk,

which was in accordance with company’s policy to consolidate its production and logistics at one place.

Established in 1967, Oriflame is involved in Direct Selling Business in more than 60 countries. Its wide portfolio of Swedish, innovative beauty products is marketed through about 3.6 million independent consultants, generating annual global sales of around €1.5 billion. The cosmetic MNC firm has four other production sites in Sweden, Poland, China and India. ”