Direct Selling major Amway India is elated over its growth prospects in India’s most populous state Uttar Pradesh. With the state exhibiting a growth of over 5 per cent in recent times, the company said the Direct Selling Sector will be able to make significant impact in the times to come after legislation clarity from the Government of India. The US multinational firm has more than 1.94 lakh Amway Business Owners (ABOs) in the state, with over 27,000 ABOs in Lucknow alone. The company is looking at expanding its business in the city, along with other major centers like Varanasi, Allahabad and Kanpur.
The 66th round of the National Sample Survey Organization (NSSO) report puts the projection of unemployed youth in Uttar Pradesh in the age group of 15–35 at whopping 1 crore by the end of the ongoing 12th Five Year Plan (2012–17). This will be in addition to the backlog of around 32 lakh unemployed, who are already in the queue awaiting their chance. In such a scenario, employment and micro entrepreneurship opportunities that the Direct Selling leader will open up in the state are immense.
While launching the company’s new variant, Nutrilite All Plant Protein Powder in Lucknow recently, Associate Vice President GS Cheema said, “Amway is doing good business and our health products are well received by both the urban and rural population.” In 2011-12, UP had accounted for 6 per cent of Amway’s pan-India turnover of Rs2,130 crore. Amway has 11 offices in Uttar Pradesh, including Lucknow, Ghaziabad, Gorakhpur, Varanasi, Agra, Allahabad, Kanpur, Bareilly, Azamgarh, Jhansi and Meerut, along with six warehouses. Amway India is focusing on the burgeoning nutrition market in India to Catalyse its growth momentum. The company aims to achieve net sales revenue of US$ 1 billion by 2020. The company plans to make India the export hub for its operations in Middle East and South Asian countries. It is setting up Rs600 crore plant at Nilakottai in Tamil Nadu for the purpose to produce products meant to be exported to Sri Lanka, Bangladesh and West Asia.