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History Of IDSA


IDSA was formed with five companies including our current members Amway, Avon and Oriflame to protect the ideals and opportunities of what was then a sunrise industry. The Association was incorporated in Mumbai in 1996 and moved its registered office to New Delhi in 1998, from where it continues to operate.

Since Inception the Association has grown to several members representing over a million independent salespeople in India and still counting.

IDSA's members are leading Indian and international organizations engaged in the business of direct selling in India.

IDSA Past Chairpersons:

 

Year
Name
Designation
Company
1996-1997
Mr. Mohan Krishnan
Managing Director
Lotus Learning
1997-1998
Mr. S.Laxminarayan
Managing Director
LB Publishers
1998-1999
Mr. S.Laxminarayan
Managing Director
LB Publishers
1999-2000
Mr. David Gosling
Managing Director
Avon Beauty Products
2000-2001
Mr. Pradeep Mathur
Managing Director
Tupperware
2001-2002
Mr. William S. Pinckney
Managing Director
Amway India Enterprises
2002-2003
Mr. MHarmeet Pental
Managing Director
Avon Beauty Products
2003-2004
Mr. William S. Pinckney
Managing Director
Amway India Enterprises
2004-2006
Mr. Manoj Shirodkar
Managing Director
Herbalife International India
2006-2007
Mr. Anukul Agrawal
Executive Director
Modicare Limited
2007-2008
Mr. P. Sanker
Executive Director
Amway India Enterprises
2008-2009
Mr. David R. Stanley
Chief Executive Officer
AMC Cookware India
2009-2010
Mr. Fredrik Widell
Managing Director
Oriflame Cosmetics India Pvt. Ltd
2010-2012
Mr. Yoginder Singh
Vice President- Legal & Corporate Affairs
Amway India Enterprises
2012-2013
Mr. S. Subramanian
Finance Director
Oriflame India Pvt. Ltd
2013-2014
Mr. Amarnath Sen Gupta
Country Manager
Daeshan Trading India
2014-2015
Mr. Ajay Khanna
Country Head
Herbalife International India
2015-2016
Mr. Rajat Banerji
National Head- Corporate Affairs
Amway India Enterprises