Romesh Kumar Puri
Secretary General, Indian Direct Selling Association (IDSA)
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Mr. Romesh Kumar Puri
Mr. Romesh Kumar Puri is a seasoned policy and programme specialist with over 34 years of experience in the Government of India, now leading the Secretariat of the Indian Direct Selling Association. He oversees all activities of the Association and steers its mission to support responsible, compliant and growth‑oriented direct selling in India.
Mr. Romesh Kumar Puri combines deep government experience with a strong focus on policy design, implementation and evidence‑based decision‑making.
Over the course of his civil service career, he has worked across multiple ministries and departments, contributing to national programmes, trade facilitation and sectoral policy frameworks. As Joint Director in the Department for Promotion of Industry and Internal Trade (DPIIT), he played a key role in the development of India’s upcoming e‑commerce policy and the National Retail Trade Policy, along with other initiatives impacting internal trade and digital commerce. His work has consistently centred on research‑backed policy formulation, stakeholder consultation and structured programme management.
Mr. Puri brings to IDSA a nuanced understanding of how policy is shaped, implemented and monitored at the central level. His experience in coordinating inter‑departmental work, conducting analytical studies and aligning reforms with on‑ground realities enables him to support the direct selling industry’s engagement with government in a constructive, solutions‑oriented manner.
Role at IDSA
As Secretary General of IDSA, Mr. Romesh Kumar Puri is responsible for guiding the Association’s strategic direction, managing its day‑to‑day functioning and anchoring its external engagement. He leads the Secretariat’s work on policy advocacy, regulatory dialogue, research and member support, ensuring that IDSA’s positions are aligned with national priorities, consumer interest and global best practices in direct selling.
Under his leadership, IDSA aims to deepen its collaboration with policymakers and regulators, strengthen compliance and governance standards among member companies, and highlight the sector’s contribution to entrepreneurship, employment and inclusive growth. His focus is on building an enabling ecosystem where direct selling can grow transparently and sustainably.
Sound policy is built on evidence, dialogue and a clear understanding of how reforms impact people on the ground. For the direct selling industry, this means aligning growth with transparency, consumer trust and long‑term national priorities..