About IDSA
Representing, guiding, and strengthening Direct Selling
Incorporated in the year 1996, the Indian Direct Selling Association (IDSA) is an autonomous, self-regulatory body for the direct selling industry in India. The Association acts as an interface between the industry and policy-making bodies of the Government facilitating the cause of Direct Selling Industry in India.
IDSA strives to create and further an environment conducive to the growth of direct selling industry in India, partnering industry and government alike through advisory and consultative activities.
IDSA catalyses change by working closely with government on policy issues, enhancing efficiency and ushering in desired credibility , clarity & confidence in Direct Selling.
IDSA Vision
To establish direct selling as a trusted and transformative distribution model, anchored in ethics, transparency, and consumer confidence, while unlocking large-scale entrepreneurship, empowering millions, and driving inclusive economic growth in alignment with India’s development aspirations.
IDSA Mission
To promote, protect, and strengthen the direct selling industry in India by fostering ethical business practices, ensuring consumer protection, advocating a transparent and enabling regulatory environment, and supporting member companies in building sustainable, responsible, and growth-oriented businesses.
IDSA Mission
Meet the Professionals Redefining Direct Selling Industry
Dr. Ratnesh Lal
Chairperson
Ms. Aprajita Sarcar
Vice Chairperson
Dr. Abraham Lee
Treasurer
Mr. Rajat Banerji
SecretaryIndia’s Sole Affiliated Member of WFDSA
WFDSA, based in Washington DC, is the leading international non-governmental organization representing direct selling industry worldwide as a federation of national Direct Selling Associations.
History of WFDSA
WFDSA was founded in 1978 by 12 Direct Selling Associations. The Federation was set up to address various direct selling issues around the globe by allowing DSAs the ability to share information, strategies and to plan common practices.
The First WFDSA World Code of Ethics was established in 1985 and adopted by the DSAs locally. The Code of Ethics is a cornerstone of the Direct Selling Industry’s commitment to ethical business practices and consumer protection. The Code is a living document and is regularly enhanced to keep up with the demands of the marketplace.
Engaging with Key Industry Associations for Advocacy
Past Chairperson
Year
Name
Designation
Company
1996-1997 Mr. Mohan Krishnan Managing Director Lotus Learning 1997-1998 Mr. S.Laxminarayan Managing Director LB Publishers 1998-1999 Mr. S.Laxminarayan Managing Director LB Publishers 1999-2000 Mr. David Gosling Managing Director Avon Beauty Products 2000-2001 Mr. Pradeep Mathur Managing Director Tupperware 2001-2002 Mr. William S. Pinckney Managing Director Amway India Enterprises 2002-2003 Mr. MHarmeet Pental Managing Director Avon Beauty Products 2003-2004 Mr. William S. Pinckney Managing Director Amway India Enterprises 2004-2006 Mr. Manoj Shirodkar Managing Director Herbalife International India 2006-2007 Mr. Anukul Agrawal Executive Director Modicare Limited 2007-2008 Mr. P. Sanker Executive Director Amway India Enterprises 2008-2009 Mr. David R. Stanley Chief Executive Officer AMC Cookware India 2009-2010 Mr. Fredrik Widell Managing Director Oriflame Cosmetics India Pvt. Ltd 2010-2012 Mr. Yoginder Singh VP- Legal & Corporate Affairs Amway India Enterprises 2012-2013 Mr. S. Subramanian Finance Director Oriflame India Pvt. Ltd 2013-2014 Mr. Amarnath Sen Gupta Country Manager Daeshan Trading India 2014-2015 Mr. Ajay Khanna Country Head Herbalife International India 2015-2016 Mr. Rajat Banerji National Head- Corporate Affairs Amway India Enterprises 2016-2017 Mr. Jitendra Jagota Head- Director Legal & Government Affairs Avon Beauty Products 2017-2019 Mr. Vivek Katoch Director- Chairperson Oriflame India Pvt. Ltd. 2019-2021 Ms. Rini Sanyal Director- Regulatory & Government Affairs Herbalife International India Pvt. Ltd. 2021-2023 Mr. Rajat Banerji VP Corporate Affairs Amway India Enterprises
| Year | Name | Designation | Company |
|---|---|---|---|
| 1996-1997 | Mr. Mohan Krishnan | Managing Director | Lotus Learning |
| 1997-1998 | Mr. S.Laxminarayan | Managing Director | LB Publishers |
| 1998-1999 | Mr. S.Laxminarayan | Managing Director | LB Publishers |
| 1999-2000 | Mr. David Gosling | Managing Director | Avon Beauty Products |
| 2000-2001 | Mr. Pradeep Mathur | Managing Director | Tupperware |
| 2001-2002 | Mr. William S. Pinckney | Managing Director | Amway India Enterprises |
| 2002-2003 | Mr. MHarmeet Pental | Managing Director | Avon Beauty Products |
| 2003-2004 | Mr. William S. Pinckney | Managing Director | Amway India Enterprises |
| 2004-2006 | Mr. Manoj Shirodkar | Managing Director | Herbalife International India |
| 2006-2007 | Mr. Anukul Agrawal | Executive Director | Modicare Limited |
| 2007-2008 | Mr. P. Sanker | Executive Director | Amway India Enterprises |
| 2008-2009 | Mr. David R. Stanley | Chief Executive Officer | AMC Cookware India |
| 2009-2010 | Mr. Fredrik Widell | Managing Director | Oriflame Cosmetics India Pvt. Ltd |
| 2010-2012 | Mr. Yoginder Singh | VP- Legal & Corporate Affairs | Amway India Enterprises |
| 2012-2013 | Mr. S. Subramanian | Finance Director | Oriflame India Pvt. Ltd |
| 2013-2014 | Mr. Amarnath Sen Gupta | Country Manager | Daeshan Trading India |
| 2014-2015 | Mr. Ajay Khanna | Country Head | Herbalife International India |
| 2015-2016 | Mr. Rajat Banerji | National Head- Corporate Affairs | Amway India Enterprises |
| 2016-2017 | Mr. Jitendra Jagota | Head- Director Legal & Government Affairs | Avon Beauty Products |
| 2017-2019 | Mr. Vivek Katoch | Director- Chairperson | Oriflame India Pvt. Ltd. |
| 2019-2021 | Ms. Rini Sanyal | Director- Regulatory & Government Affairs | Herbalife International India Pvt. Ltd. |
| 2021-2023 | Mr. Rajat Banerji | VP Corporate Affairs | Amway India Enterprises |
| Year | Name | Designation | Company |
|---|---|---|---|
| 1996-1997 | Mr. Mohan Krishnan | Managing Director | Lotus Learning |
| 1997-1998 | Mr. S.Laxminarayan | Managing Director | LB Publishers |
| 1998-1999 | Mr. S.Laxminarayan | Managing Director | LB Publishers |
| 1999-2000 | Mr. David Gosling | Managing Director | Avon Beauty Products |
| 2000-2001 | Mr. Pradeep Mathur | Managing Director | Tupperware |
| 2001-2002 | Mr. William S. Pinckney | Managing Director | Amway India Enterprises |
| 2002-2003 | Mr. MHarmeet Pental | Managing Director | Avon Beauty Products |
| 2003-2004 | Mr. William S. Pinckney | Managing Director | Amway India Enterprises |
| 2004-2006 | Mr. Manoj Shirodkar | Managing Director | Herbalife International India |
| 2006-2007 | Mr. Anukul Agrawal | Executive Director | Modicare Limited |
| 2007-2008 | Mr. P. Sanker | Executive Director | Amway India Enterprises |
| 2008-2009 | Mr. David R. Stanley | Chief Executive Officer | AMC Cookware India |
| 2009-2010 | Mr. Fredrik Widell | Managing Director | Oriflame Cosmetics India Pvt. Ltd |
| 2010-2012 | Mr. Yoginder Singh | VP- Legal & Corporate Affairs | Amway India Enterprises |
| 2012-2013 | Mr. S. Subramanian | Finance Director | Oriflame India Pvt. Ltd |
| 2013-2014 | Mr. Amarnath Sen Gupta | Country Manager | Daeshan Trading India |
| 2014-2015 | Mr. Ajay Khanna | Country Head | Herbalife International India |
| 2015-2016 | Mr. Rajat Banerji | National Head- Corporate Affairs | Amway India Enterprises |
| 2016-2017 | Mr. Jitendra Jagota | Head- Director Legal & Government Affairs | Avon Beauty Products |
| 2017-2019 | Mr. Vivek Katoch | Director- Chairperson | Oriflame India Pvt. Ltd. |
| 2019-2021 | Ms. Rini Sanyal | Director- Regulatory & Government Affairs | Herbalife International India Pvt. Ltd. |
| 2021-2023 | Mr. Rajat Banerji | VP Corporate Affairs | Amway India Enterprises |
