Legislation
Direct Selling Legislation in India
A curated repository of Central and State-level legislation, guidelines, and monitoring mechanisms governing the direct selling industry in India — from the landmark Consumer Protection Act 2019 to State-specific frameworks adopted across 20+ states.
Direct Selling Legislation in India
A curated repository of Central and State-level legislation, guidelines, and monitoring mechanisms governing the direct selling industry in India — from the landmark Consumer Protection Act 2019 to State-specific frameworks adopted across 20+ states.
Consumer Protection Act 2019
The foundation of India’s direct selling regulatory framework — formally defines direct selling under Section 2(13) and establishes comprehensive consumer rights and protection provisions.
Consumer Protection (Direct Selling) Rules 2021
The comprehensive operational rulebook for India’s direct selling industry — mandating company registration, direct seller contracts, grievance redressal, and prohibiting pyramid schemes.
State Monitoring Mechanisms
Direct Selling Monitoring Mechanism
Monitoring Mechanism for Direct Selling
Consumer Protection (Direct Selling Monitoring Authority) Guidelines
Direct Selling Monitoring Mechanism
Monitoring Mechanism for Regulating Direct Selling Entities and Direct Sellers
Direct Selling Guidelines (Monitoring Mechanism)
Monitoring Mechanism for Implementation of Consumer Protection (Direct Selling) Rules 2021
India’s direct selling regulatory framework transitioned from advisory guidelines (pre-2021) to a binding legal regime under the Consumer Protection Rules, 2021. Status: Superseded
Effective Period: 2021- 2025
Replaced By: Consumer Protection (Direct Selling) Rules, 2021