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Legislation

Policy & Regulation

Direct Selling Legislation in India

A curated repository of Central and State-level legislation, guidelines, and monitoring mechanisms governing the direct selling industry in India — from the landmark Consumer Protection Act 2019 to State-specific frameworks adopted across 20+ states.

Central Documents
0
State mechanisms
0
State Guidelines
0
Policy & Regulation

Direct Selling Legislation in India

A curated repository of Central and State-level legislation, guidelines, and monitoring mechanisms governing the direct selling industry in India — from the landmark Consumer Protection Act 2019 to State-specific frameworks adopted across 20+ states.

Central Act

Consumer Protection Act 2019

The foundation of India’s direct selling regulatory framework — formally defines direct selling under Section 2(13) and establishes comprehensive consumer rights and protection provisions.

Central Rules

Consumer Protection (Direct Selling) Rules 2021

The comprehensive operational rulebook for India’s direct selling industry — mandating company registration, direct seller contracts, grievance redressal, and prohibiting pyramid schemes.

Amendment · 2023

Amendment to Consumer Protection (Direct Selling) Rules 2021 — Definition of "Network of Sellers"

RBI Advisory

Be(A)ware — Consumer Awareness Booklet Issued by Reserve Bank of India

State Level · 2021–2025

State Monitoring Mechanisms

India’s direct selling regulatory framework transitioned from advisory guidelines (pre-2021) to a binding legal regime under the Consumer Protection Rules, 2021. Status: Superseded 
Effective Period: 2021- 2025
Replaced By: Consumer Protection (Direct Selling) Rules, 2021

State Guidelines Grid
2025
Rajasthan
Direct Selling Monitoring Mechanism
2025
Nagaland
Monitoring Mechanism for Direct Selling
2025
Mizoram
Consumer Protection (Direct Selling Monitoring Authority) Guidelines
2025
Haryana
Direct Selling Monitoring Mechanism
2024
Kerala
Monitoring Mechanism for Regulating Direct Selling Entities and Direct Sellers
2025
Tamil Nadu
Direct Selling Guidelines (Monitoring Mechanism)
2023
Maharashtra
Direct Selling Monitoring Mechanism
2021
Meghalaya
Direct Selling Rules
2022
West Bengal
Monitoring Mechanism for Implementation of Consumer Protection (Direct Selling) Rules 2021
2022
Kerala
Guidelines on Monitoring Mechanism for Direct Selling Entities
2021
Andhra Pradesh
Consumer Protection (Direct Selling) Rules 2021
State Level · 2021–2025

State Monitoring Mechanisms

India’s direct selling regulatory framework transitioned from advisory guidelines (pre-2021) to a binding legal regime under the Consumer Protection Rules, 2021. Status: Superseded 
Effective Period: 2021- 2025
Replaced By: Consumer Protection (Direct Selling) Rules, 2021

RJ
2025
Rajasthan

Direct Selling Monitoring Mechanism

NL
2025
Nagaland

Monitoring Mechanism for Direct Selling

MZ
2025
Mizoram

Consumer Protection (Direct Selling Monitoring Authority) Guidelines

HR
2025
Haryana

Direct Selling Monitoring Mechanism

KL
2024
Kerala

Monitoring Mechanism for Regulating Direct Selling Entities and Direct Sellers

TN
2025
Tamil Nadu

Direct Selling Guidelines (Monitoring Mechanism)

MH
2023
Maharashtra

Direct Selling Monitoring Mechanism

ML
2021
Meghalaya

Direct Selling Rules

WB
2022
West Bengal

Monitoring Mechanism for Implementation of Consumer Protection (Direct Selling) Rules 2021

AP
2021
Andhra Pradesh

Consumer Protection (Direct Selling) Rules 2021

State Level · Pre-2021

State Direct Selling Guidelines

KA

Karnataka

Direct Selling Rules · 2019

View PDF-
PB

Punjab

Direct Selling Guidelines · 2020

View PDF-
OD

Odisha

Direct Selling Guidelines

View PDF
HP

Himachal Pradesh

Direct Selling Guidelines

View PDF-
MH

Maharashtra

Direct Selling Guidelines

View PDF
GA

Goa

Direct Selling Guidelines

View PDF
TN

Tamil Nadu

Direct Selling Guidelines

View PDF
KL

Kerala

Direct Selling Guidelines

View PDF
RJ

Rajasthan

Direct Selling Guidelines

View PDF-
TS

Telangana

Direct Selling Guidelines

View PDF-
CG

Chhattisgarh

Direct Selling Guidelines

View PDF-
SK

Sikkim

Direct Selling Guidelines

View PDF-
WB

West Bengal

Direct Selling Guidelines · 2018

View PDF
MZ

Mizoram

Direct Selling Guidelines

View PDF
AP

Andhra Pradesh

Direct Selling Guidelines

View PDF
Policy & Regulation

Direct Selling
Legislation in India

A curated repository of Central and State-level legislation, guidelines, and monitoring mechanisms governing the direct selling industry in India — from the landmark Consumer Protection Act 2019 to State-specific frameworks adopted across 20+ states.

5
Central Documents
11
State Mechanisms
15
State Guidelines