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IDSA Code of Ethics

Ethics & Governance

Code of Ethics & Concern Resolution

Our Commitment:

The Indian Direct Selling Association (IDSA) requires all member companies to follow this Code of Ethics as a condition of membership. This Code is intended to encourage ethical practices by direct selling entities, protect consumers and direct sellers, promote transparency in policies and business practices, prevent misleading or deceptive advertising and promotion, support fair competition among member companies, and put in place a robust system for handling and resolving complaints and disputes

IDSA Code of Ethics (PDF)
WFDSA Code of Ethics (PDF)

Applicability

This Code applies to all IDSA member companies, including their staff, and direct sellers, whenever they are engaged in the direct selling of products or services.

Consumer Protection

Member companies and direct sellers must act with integrity, transparency, and fairness in every interaction ensuring consumer privacy is respected.

Conduct towards Direct Sellers

Member companies must have a written agreement with direct sellers avoiding entry fee or renewal fee, provide accurate and complete information about the business opportunity, pay commissions and other dues in a fair and timely manner, and make only substantiated income or earnings claims.

Complaint Handling

A robust complaint redressal system shall be in place to ensure that complaints from consumers, direct sellers, and member companies are handled promptly, fairly, and transparently.

All IDSA member companies must publicize this Code to their direct sellers and consumers, with contact details for the company’s Code Compliance Officer or Customer Service Officer prominently displayed on their website and via IDSA. Members and direct sellers must comply with all applicable Indian laws. For operations outside India, adhere to relevant WFDSA and local codes.

Mr. Romesh Kumar Puri
Chief Advisor

Experienced in consumer grievance redressal and fair business practices, with a long-standing association in ethical complaint handling.
Review Panel

Code Administrator

To raise a complaint related to IDSA company, you can contact the Code Administrator & Compliance Team at: rkpuri@idsa.co.in

Mobile: (+91) 9911114266 

Review Panel

Code Administrators

What is the purpose of the Code Concern form?

The form allows consumers and direct sellers to report issues, policy violations, or unethical activities related to Direct Selling companies.

Who can submit a Code Concern?

Any consumer, direct seller, distributor, or stakeholder who has faced a concern related to Direct Selling practices.

What type of concerns can I report?

You can report issues such as misleading claims, refund problems, misrepresentation, unethical sales practices, or violations of IDSA’s Code of Ethics.

Is my personal information kept confidential?

Yes. Your personal details are kept strictly confidential and are used only for investigation and resolution purposes.

What happens after I submit my concern?

Your concern is reviewed, verified, and then forwarded to the respective Direct Selling company for clarification and corrective action.

Will I receive updates on my complaint status?

Yes. You will receive email updates regarding the review, status, and resolution of your submitted concern.

How long does it take to resolve a concern?

Resolution time varies depending on the nature of the concern and the company’s response, typically between 7–21 working days.

What supporting documents can I upload?

You may upload invoices, screenshots, chat/email records, product images, or any proof that helps validate your concern.

IDSA Code of Ethics
The IDSA Code of Ethics sets the standard for responsible direct selling in India—going beyond legal compliance to promote fair practices, consumer protection, and mature, transparent conduct by all member companies and their direct sellers