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Companies that are members of the Indian Direct Selling Association (IDSA) are required to abide by the IDSA Direct Selling Code of Ethics, which is overseen by an independent Code Administrator appointed under the IDSA Code framework. IDSA provides the institutional support for this system and acts as the coordinating body for Code‑related matters.

In addition, member companies must comply with all applicable national and state‑level rules, guidelines, and any recognised self‑regulatory codes for direct selling in the markets where they operate. Issues relating to compliance with these provisions may be reviewed and decided upon by the relevant Code Administrator or industry body responsible for direct selling oversight.

Who can complain when a breach of the Code of Ethics is suspected?

01

Consumers may lodge a complaint concerning products or services acquired from:

  • The primary Direct Selling Company.
  • An authorized direct seller representing the organization.
02

Direct Sellers can log a complaint regarding:

  • The parent organization, for issues related to corporate policies or support.
  • Fellow representatives, to address professional conduct or network standards.
03

Companies may file a formal grievance provided that:

  • The Target: The complaint is directed against another direct selling company.
  • The Reason: The issue specifically involves a breach of the established Code of Ethics.

Who is eligible to raise an ethics-related grievance?

Step 1

Initiate Direct Resolution

As a first step, contact the company directly to outline your concern and how you would like it resolved. Reference your order form for contact details, or use the dedicated complaints form on the company's website.
Step 2

Still Not Satisfied? Escalate to the IDSA

If you haven't received an adequate solution from the company, you may file a formal grievance with the Indian Direct Selling Association (IDSA). The complete complaint submission procedure is available on our official website.
To contact the Indian Code Administrators

Get in touch with our dedicated team for guidance and resolution

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Submit Your Complaint

How It Works

Your Complaint in 4 Steps

From submission to resolution — here's what happens after you file your complaint.

1

Submit Form

Fill in the complaint form with full details — product, company, issue description, and supporting documents.

2

Acknowledgement

Within 24 hours, you receive a Complaint Reference Number and formal acknowledgement via email or SMS.

3

Investigation

IDSA's Ethics Committee contacts the member company and reviews all evidence. Both parties may be asked to submit statements.

4

Resolution

A written resolution — refund, replacement, or disciplinary action — is communicated to you within 30 working days.