Women Entrepreneurship
Driving Inclusive Growth in India
Women entrepreneurship in India is steadily rising, playing a critical role in economic growth, innovation, and self-employment. Today, women entrepreneurs are shaping India’s business landscape across sectors such as retail, manufacturing, direct selling, digital services, wellness, education, and home-based enterprises.
With increasing access to digital platforms, finance, and policy support, women are becoming key contributors to India’s evolving business ecosystem. This aligns with the vision of Viksit Bharat 2047, where women empowerment is central to building a self-reliant economy.
Women in Direct Selling - At a Glance
Impact of Direct Selling in the lives of Women
Flexible Opportunities
Enables flexible, low-investment business opportunities.
Financial Independence
Drives household income and financial independence.
Local Economies
Strengthens last-mile distribution and local economies.
Our Commitment
IDSA is committed to strengthening women entrepreneurship by creating platforms that recognise leadership, amplify real stories, and enable greater participation across the direct selling ecosystem.
Through a combination of industry recognition, storytelling, and stakeholder engagement, IDSA aims to build a more inclusive and empowering environment for women entrepreneurs.
Women Entrepreneurs in Focus
In their own words—stories, journeys, and experiences from women shaping the direct selling ecosystem.
Glimpses of “Aadya” – Women Leaders Recognition Programme
