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Aprajita Sarcar

Leading Growth and Innovation

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Leadership Profile

Ms. Aprajita Sarcar

Vice Chairperson, IDSA

A strategic business leader with nearly three decades of cross-industry experience, Ms. Aprajita Sarcar brings a strong focus on growth, innovation, and industry engagement to IDSA’s leadership.

28+ Years Experience
Business Strategy & Growth
Modicare Leadership
Industry Advocacy

Ms. Aprajita Sarcar is a dynamic business leader with over 28 years of experience across diverse industries. Her core strengths lie in business strategy, innovation, expansion, and stakeholder engagement.

She is currently associated with Modicare, where she leads the Growth Office and drives strategic, high-impact initiatives focused on business growth, organisational development, and long-term value creation.

Her work has also included business process enhancement and culture transformation, reflecting a leadership approach that balances growth with organisational evolution.

Business Strategy

Driving long-term growth through strategic planning, structured thinking, and business transformation.

Innovation & Expansion

Identifying opportunities for scale, innovation, and stronger market relevance across business functions.

Industry Advocacy

Contributing to policy dialogue and industry representation through active engagement with IDSA initiatives.

Culture & Engagement

Supporting organisational change, people development, and collaborative business growth.

Role at IDSA

As Vice Chairperson of IDSA, Ms. Aprajita Sarcar contributes to the Association’s broader vision of strengthening ethical direct selling in India through industry collaboration, strategic dialogue, and policy engagement. Her involvement with IDSA has also included active participation in advocacy-led initiatives and industry-facing discussions, bringing both business acumen and sectoral perspective to the Association’s work.
Leadership Reflection
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Sustainable growth is built on clarity of strategy, strength of purpose, and the ability to evolve with change.

Aprajita Sarcar
Vice Chairperson, IDSA