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IDSA calls for unified national direct selling policy at annual conclave 2025

The association urged the Ministry of Consumer Affairs to expedite a pan-India framework ahead of the festive season, citing the industry's growth to ₹22,142 Cr and 88 lakh+ active direct sellers across India.

Delhi State

April 2025 Published

Online Medium

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2025

Business Standard

Mar 2025

Direct selling industry crosses ₹22,000 Cr — IDSA annual report 2024

Maharashtra Print

LiveMint

Feb 2025

Women at the forefront: 56% of India's direct sellers are women, says IDSA

Karnataka Online

The Hindu BusinessLine

Jan 2025

IDSA welcomes Rajasthan's direct selling guidelines — a step toward consumer protection

Rajasthan Print

#	Headline	Publication	Date	Type
01	IDSA is aiming for next growth phase as rural penetration deepens	The Hindu	Apr 2026	Online
02	IDSA pushes for mandatory seller registration under consumer protection rules	Business Today	Apr 2026	Print
03	Wellness and nutrition products now account for 42% of direct selling revenue in India	Mint	Mar 2026	Online
04	Tier-3 cities emerge as fastest growing markets for direct selling companies: IDSA survey	Tribune India	Mar 2026	Print
05	IDSA hosts national summit on digital transformation in direct selling industry	NDTV Profit	Feb 2026	Online
06	Multi-level marketing vs direct selling — IDSA draws clear distinction for regulators	Deccan Chronicle	Jan 2026	Print

#	Headline	Publication	Date	Type
01	IDSA flags rising incidence of fraudulent pyramid schemes impersonating direct selling brands	Economic Times	Nov 2025	Online
02	Direct selling companies report 9% festive season sales jump, IDSA member survey finds	Business Today	Nov 2025	Online
03	IDSA's white paper on AI adoption in direct selling released at New Delhi summit	Mint	Oct 2025	Print
04	Madhya Pradesh becomes 18th state to notify direct selling guidelines, IDSA welcomes move	Dainik Bhaskar	Sep 2025	Print
05	India's direct selling sector creates 3.5 lakh new livelihoods in first half of FY25: IDSA	The Hindu	Aug 2025	Online
06	IDSA collaborates with NASSCOM to develop tech certification for direct selling platforms	Financial Express	Jul 2025	Online
07	महिला उद्यमिता में डायरेक्ट सेलिंग की अहम भूमिका — IDSA की रिपोर्ट में खुलासा	Dainik Jagran	Jun 2025	Print
08	IDSA hosts first-ever direct selling investor roundtable with DPIIT participation	CNBC TV18	Apr 2025	Online
09	Subscription-based direct selling models gaining traction among younger demographics: IDSA study	Inc42	Mar 2025	Online
10	IDSA submits representation to Ministry seeking inclusion of direct selling in national employment data	Business Standard	Jan 2025	Print

#	Headline	Publication	Date	Type
01	India's direct selling Conclave was inaugrated by Chirag Paswan	The Hindu	Apr 2026	Online
02	IDSA pushes for mandatory seller registration under consumer protection rules	Business Today	Apr 2026	Print
03	Wellness and nutrition products now account for 42% of direct selling revenue in India	Mint	Mar 2026	Online
04	Tier-3 cities emerge as fastest growing markets for direct selling companies: IDSA survey	Tribune India	Mar 2026	Print
05	IDSA hosts national summit on digital transformation in direct selling industry	NDTV Profit	Feb 2026	Online
06	Multi-level marketing vs direct selling — IDSA draws clear distinction for regulators	Deccan Chronicle	Jan 2026	Print

#	Headline	Publication	Date	Type
01	IDSA annual report reveals direct selling industry grew 4% in FY24 despite global headwinds	Economic Times	Dec 2024	Online
02	Consumer Protection (Direct Selling) Rules continue to reshape market conduct, says IDSA chief	Business Standard	Dec 2024	Print
03	IDSA conclave 2024: industry leaders demand faster state-level adoption of direct selling guidelines	Financial Express	Nov 2024	Online
04	Karnataka sees 18% rise in direct selling workforce as urban youth opt for flexible income	Deccan Herald	Nov 2024	Print
05	470 companies now operating under IDSA's regulatory framework — highest in association history	Mint	Oct 2024	Online
06	राजस्थान में डायरेक्ट सेलिंग: ग्रामीण महिलाओं के लिए उद्यमिता का नया रास्ता	Rajasthan Patrika	Oct 2024	Print
07	South India drives direct selling boom; Tamil Nadu ranks third nationally in seller count	The New Indian Express	Sep 2024	Online
08	IDSA partners with FSSAI to strengthen product safety standards for direct selling companies	The Hindu BusinessLine	Sep 2024	Online
09	Gujarat chapter of IDSA holds workshop on ethical practices drawing 300+ participants	Gujarat Samachar	Aug 2024	Print
10	Direct selling's contribution to India's MSME ecosystem valued at ₹3,200 Cr: new IDSA data	NDTV Profit	Aug 2024	Online
11	IDSA calls on Parliament standing committee to expedite direct selling legislation	Hindustan Times	Jul 2024	Print
12	Odisha's direct selling sector adds 80,000 new sellers in first half of 2024	Sambad	Jul 2024	Print
13	IDSA's skill development programme trains 12,000 direct sellers across five states in Q2	Tribune India	Jun 2024	Online
14	India ranked 11th globally in direct selling: WFDSA world federation report cited by IDSA	Business Today	Jun 2024	Online
15	Telangana notifies direct selling rules — IDSA welcomes state as 16th to adopt framework	Hans India	May 2024	Print
16	Personal care segment leads direct selling categories with 38% revenue share: IDSA data	Zee Business	May 2024	Online
17	IDSA launches grievance redressal portal for direct sellers ahead of festive season	Dainik Bhaskar	Apr 2024	Print
18	Northeast India emerges as untapped opportunity for direct selling: IDSA regional meet	Morung Express	Mar 2024	Print
19	Digital onboarding adoption rises to 74% among IDSA member companies in FY24	Inc42	Feb 2024	Online
20	IDSA submits pre-budget memorandum seeking GST rationalisation for direct selling sector	The Hindu	Jan 2024	Print

#	Headline	Publication	Date	Type
01	India's direct selling sector poised for next growth phase as rural penetration deepens	The Hindu	Apr 2026	Online
02	IDSA pushes for mandatory seller registration under consumer protection rules	Business Today	Apr 2026	Print
03	Wellness and nutrition products now account for 42% of direct selling revenue in India	Mint	Mar 2026	Online
04	Tier-3 cities emerge as fastest growing markets for direct selling companies: IDSA survey	Tribune India	Mar 2026	Print
05	IDSA hosts national summit on digital transformation in direct selling industry	NDTV Profit	Feb 2026	Online
06	Multi-level marketing vs direct selling — IDSA draws clear distinction for regulators	Deccan Chronicle	Jan 2026	Print

#	Headline	Publication	Date	Type
01	IDSA flags rising incidence of fraudulent pyramid schemes impersonating direct selling brands	Economic Times	Nov 2025	Online
02	Direct selling companies report 9% festive season sales jump, IDSA member survey finds	Business Today	Nov 2025	Online
03	IDSA's white paper on AI adoption in direct selling released at New Delhi summit	Mint	Oct 2025	Print
04	Madhya Pradesh becomes 18th state to notify direct selling guidelines, IDSA welcomes move	Dainik Bhaskar	Sep 2025	Print
05	India's direct selling sector creates 3.5 lakh new livelihoods in first half of FY25: IDSA	The Hindu	Aug 2025	Online
06	IDSA collaborates with NASSCOM to develop tech certification for direct selling platforms	Financial Express	Jul 2025	Online
07	महिला उद्यमिता में डायरेक्ट सेलिंग की अहम भूमिका — IDSA की रिपोर्ट में खुलासा	Dainik Jagran	Jun 2025	Print
08	IDSA hosts first-ever direct selling investor roundtable with DPIIT participation	CNBC TV18	Apr 2025	Online
09	Subscription-based direct selling models gaining traction among younger demographics: IDSA study	Inc42	Mar 2025	Online
10	IDSA submits representation to Ministry seeking inclusion of direct selling in national employment data	Business Standard	Jan 2025	Print

#	Headline	Publication	Date	Type
01	IDSA 2018 annual report reveals direct selling industry grew 4% in FY24 despite global headwinds	Economic Times	Dec 2024	Online
02	Consumer Protection (Direct Selling) Rules continue to reshape market conduct, says IDSA chief	Business Standard	Dec 2024	Print
03	IDSA conclave 2024: industry leaders demand faster state-level adoption of direct selling guidelines	Financial Express	Nov 2024	Online
04	Karnataka sees 18% rise in direct selling workforce as urban youth opt for flexible income	Deccan Herald	Nov 2024	Print
05	470 companies now operating under IDSA's regulatory framework — highest in association history	Mint	Oct 2024	Online
06	राजस्थान में डायरेक्ट सेलिंग: ग्रामीण महिलाओं के लिए उद्यमिता का नया रास्ता	Rajasthan Patrika	Oct 2024	Print
07	South India drives direct selling boom; Tamil Nadu ranks third nationally in seller count	The New Indian Express	Sep 2024	Online
08	IDSA partners with FSSAI to strengthen product safety standards for direct selling companies	The Hindu BusinessLine	Sep 2024	Online
09	Gujarat chapter of IDSA holds workshop on ethical practices drawing 300+ participants	Gujarat Samachar	Aug 2024	Print
10	Direct selling's contribution to India's MSME ecosystem valued at ₹3,200 Cr: new IDSA data	NDTV Profit	Aug 2024	Online
11	IDSA calls on Parliament standing committee to expedite direct selling legislation	Hindustan Times	Jul 2024	Print
12	Odisha's direct selling sector adds 80,000 new sellers in first half of 2024	Sambad	Jul 2024	Print
13	IDSA's skill development programme trains 12,000 direct sellers across five states in Q2	Tribune India	Jun 2024	Online
14	India ranked 11th globally in direct selling: WFDSA world federation report cited by IDSA	Business Today	Jun 2024	Online
15	Telangana notifies direct selling rules — IDSA welcomes state as 16th to adopt framework	Hans India	May 2024	Print
16	Personal care segment leads direct selling categories with 38% revenue share: IDSA data	Zee Business	May 2024	Online
17	IDSA launches grievance redressal portal for direct sellers ahead of festive season	Dainik Bhaskar	Apr 2024	Print
18	Northeast India emerges as untapped opportunity for direct selling: IDSA regional meet	Morung Express	Mar 2024	Print
19	Digital onboarding adoption rises to 74% among IDSA member companies in FY24	Inc42	Feb 2024	Online
20	IDSA submits pre-budget memorandum seeking GST rationalisation for direct selling sector	The Hindu	Jan 2024	Print

#	Headline	Publication	Date	Type
01	IDSA annual report reveals direct selling industry grew 4% in FY24 despite global headwinds	Economic Times	Dec 2024	Online
02	Consumer Protection (Direct Selling) Rules continue to reshape market conduct, says IDSA chief	Business Standard	Dec 2024	Print
03	IDSA conclave 2024: industry leaders demand faster state-level adoption of direct selling guidelines	Financial Express	Nov 2024	Online
04	Karnataka sees 18% rise in direct selling workforce as urban youth opt for flexible income	Deccan Herald	Nov 2024	Print
05	470 companies now operating under IDSA's regulatory framework — highest in association history	Mint	Oct 2024	Online
06	राजस्थान में डायरेक्ट सेलिंग: ग्रामीण महिलाओं के लिए उद्यमिता का नया रास्ता	Rajasthan Patrika	Oct 2024	Print
07	South India drives direct selling boom; Tamil Nadu ranks third nationally in seller count	The New Indian Express	Sep 2024	Online
08	IDSA partners with FSSAI to strengthen product safety standards for direct selling companies	The Hindu BusinessLine	Sep 2024	Online
09	Gujarat chapter of IDSA holds workshop on ethical practices drawing 300+ participants	Gujarat Samachar	Aug 2024	Print
10	Direct selling's contribution to India's MSME ecosystem valued at ₹3,200 Cr: new IDSA data	NDTV Profit	Aug 2024	Online
11	IDSA calls on Parliament standing committee to expedite direct selling legislation	Hindustan Times	Jul 2024	Print
12	Odisha's direct selling sector adds 80,000 new sellers in first half of 2024	Sambad	Jul 2024	Print
13	IDSA's skill development programme trains 12,000 direct sellers across five states in Q2	Tribune India	Jun 2024	Online
14	India ranked 11th globally in direct selling: WFDSA world federation report cited by IDSA	Business Today	Jun 2024	Online
15	Telangana notifies direct selling rules — IDSA welcomes state as 16th to adopt framework	Hans India	May 2024	Print
16	Personal care segment leads direct selling categories with 38% revenue share: IDSA data	Zee Business	May 2024	Online
17	IDSA launches grievance redressal portal for direct sellers ahead of festive season	Dainik Bhaskar	Apr 2024	Print
18	Northeast India emerges as untapped opportunity for direct selling: IDSA regional meet	Morung Express	Mar 2024	Print
19	Digital onboarding adoption rises to 74% among IDSA member companies in FY24	Inc42	Feb 2024	Online
20	IDSA submits pre-budget memorandum seeking GST rationalisation for direct selling sector	The Hindu	Jan 2024	Print